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Latent Semantic Indexing Is The Next Big Thing In Search Engine Optimization

Don't Just Target Specific Keywords In Your SEO Efforts

As a part of your internet marketing online efforts, you should be writing and submitting articles on your chosen niche topic on a regular basis.

But how do you write an article that's effective enough to grab the search engines attention so that you get exactly what it is that you're looking for - free traffic?

Keep reading to find out the newest wrinkle in article marketing!

SEO vs. LSI: An Analysis of Writing Articles

A major part of promoting products and websites is writing articles. For years, articles that you wanted to be found on search engines were written with SEO (or Search Engine Optimization) in mind. That means that you would choose a keyword or phrase the people would search for, then you would write your article with that keyword or phrase appearing about 3% of the time. That way the search engines' spiders would find your article and list it favorably when someone searched for the given term.

But a few months ago, something changed. Google and other search engines decided to try to go away from SEO and toward what is called LSI. LSI stands for Latent Semantic Indexing and it is the new way search engines are trying to rank findings. In theory, LSI takes into account not only a keyword or phrase but also other words and phrases that are similar.

For example, if you have the keyword phrase “buy shirts” then with SEO you would write those two words about 15 times in a 500 word article (that’s 3%). However, with LSI you want to write “buy shirts” a few times and then you would also want to include other phrases like “buy clothes”, “purchase shirts”, “buy tee shirts”, and “get shirts”. That way, according to LSI, the article will have more value and be ranked higher in the search results. Whereas the SEO would be recognized as trying to capture the higher ranking and therefore it would be listed much lower in the results.

There’s definitely a move toward LSI and therefore you should be writing your articles based around LSI rather than SEO. However, it may be best to do a cross between the two. In other words, make sure you have your actual phrase appearing a few times but also make sure you use other phrases.

The one thing to remember with writing articles is that getting a high ranking only wins half the battle. You still need to get that person to click on your article, read it, and then click through to your site. If the article is crap (as most SEO articles were and still are) then the people are not going to click through. So while it should always be in the back of your mind to incorporate the keywords and similar words and phrases, it should always be in the front of your mind to write a good article.

Think about. You write a bad article that ranks well. 2000 people look at your article but only 2 people actually click through or stay on your site. Then you write an awesome article that is ranked very well but still get 30 people looking at it. But it is so good that 10 of those people click through or stay on your site. While the initial result wasn’t as good with the good article, the end result was. So remember to keep the big picture in sight at all times. And that big picture is that people have minds, even though search spiders don’t, and people will only give business to that which they think deserves their business.

So the question really isn’t whether you should write according to SEO or LSI. Google and other search engines are proving the argument to be moot – LSI is the chosen method. But the real question is whether your article is good enough to actually capture people’s attention. Because that’s when your article will really work; your article will bring you visitors will which in turn make you money.